I'd look at this "metaverse" concept the same way I'd look at all technology, it will most appeal to those who grow up with it. For example, I grew up with a lot of computers and gaming systems from the 8 bit ones to PC about 10 years ago, and up until about that time I could have gone on a lot about the tech that was inside each one, but not long after that, graphics especially got to a point where I just couldn't tell the difference between subsequent generations, it all started to look mostly the same. Thankfully I never got into 3D (honestly the first 3D movie I saw just gave me a headache) and VR stuff was prohibitively expensive when it came out. Ultimately though to me and people from earlier generations, it was just a gimmick, I haven't seen it serve any practical use. Thing is, with the generation coming up, especially with a lot of parents who aren't anywhere near as dedicated to raising their children, they love parenting with an I-pad, there's more of a push to do online education and digital interaction (thanks to the whole scam-demic for the most part), if there's a major push by social media platforms for what appears to be a temporary practical uptake in VR technology, then the more people will get used to it, and the more they'll basically want to use it to babysit the next generation.
I don't think it's a stretch to say that over the last couple of decades, there's been a mindset of people who, in a sense, worship technology...as in they act like they can't live without it. I mean take a look at how many people line up for hours on hours for the latest trendy brick they call a phone for a slightly better camera and more removed features marketed as an "upgrade".
Something else that came out of the last decade or so in online gaming was the introduction of things called "loot boxes" (randomised bundles of items that you need to pay separately for, some European countries have already rightfully banned the practice calling it gambling...which it is), and with Klaus Schwab and his whole mantra of "you will own nothing and be happy", it's not hard to see how a VR world of sorts might be eventually marketed as something positive or an escape from how bad the real world might get. If someone grows up in that kind of world, thinking that they have power to alter what they see in a digital program (but of course are still only human), they will possibly be even less receptive to the gospel and the fact they are in need of a savior.
It's speculation, I know, but certain "ruling elite" types have pulled off even more outlandish lies and gotten people to believe it. A little telling too when certain founders of some social media labels have gone on record to say they wouldn't allow their own children to use their platform, the exponential growth of technology is proving to be bad news the more and more time passes.